There’s a new spooky immersive hotel experience coming to the Galleria Dallas this fall that Halloween fans won’t want to miss.
Did you know Dallas was once home to one of the world’s finest hotels—and one of its strangest mysteries?
The BooMont Hotel, opened in 1901 by oil tycoon Rupert B. “Boo” BooMont, was Texas’ first fully electric hotel.
But after a tragic accident took Boo’s wife, Emerald, and a bizarre electrical storm 23 years later led to mass disappearances, the luxury landmark shuttered for good. Some say… the BooMonts and their guests never left.
BAYMO, the creative team behind SNOWDAY! at Galleria Dallas, will reopen the BooMont Hotel property this fall complete with immersive rooms to explore and photo ops around every corner. Here’s everything you need to know before you go!
The BooMont Hotel Lore
According to history (and the BAYMO team), this is how the full story of The BooMont goes.
Oil and electricity tycoon Rupert B. BooMont, known affectionately as “Boo,” and his wife Emerald opened the BooMont Hotel in 1901. It was the first hotel in Texas to have full electricity, wired using BooMont’s own patented electrical designs. The BooMont Hotel offered everything discerning guests desired: imported teak, Venetian glass fixtures, European furnishings – even first-of-their-kind elevators designed by BooMont himself. The hotel, considered one of the finest in the world, was an instant success, visited by Hollywood elites, U.S. presidents and other celebrities.
Unfortunately, Emerald BooMont did not live to see the hotel become a major success. On Oct. 13, 1901, just weeks after opening, she died during a routine electrical test at the hotel. Boo himself became a recluse after Emerald’s death. In the rare instances he was seen, he reportedly muttered, “She is still here.”
Exactly 23 years after Emerald’s death, on Oct. 13, 1924, a major lightning storm sped through Dallas, causing what many called “blue fire” to shoot down from the clouds, causing an unprecedented electrical event at the BooMont Hotel: Many registered guests, along with BooMont, disappeared from their beds and were never seen again. As the hotel tried to carry on with business as usual, guests reported experiencing dreamlike experiences in which they felt they’d been at the hotel for long periods of time, even when only in residence for a night. Others described clocks which would chime out of sync, odd reflections, and an indescribable imagination. Unable to shake whispers about a haunting, the hotel closed in 1925.
For the first time in 100 years, guests are invited to experience the hotel’s 13 public rooms at their own pace. A corridor that is opened will provide guests an opportunity to check into rooms and discover the mysteries within.
What to Expect at The BooMont Hotel Immersive Experience
Guests will enter the BooMont Hotel through the refurbished lobby, still decorated in the golds and greens that delighted guests in 1901. Elevators transport guests through the hotel, where dialogue and directional cues explain the rooms they navigate and the mysteries they uncover.
BOO! will delight frightened visitors with jump scares, but there’s no gore or blood – just a spooky good time.
While the entire hotel is photo-worthy, three RFID-enabled photo ops will be connected to guests’ hotel keys, sending photos straight to their cellphones.
Important Details About BOO! at the BooMont Hotel
When:
Sept. 5–28: 10 a.m. – 8 p.m. Fridays and Saturdays, noon – 6 p.m. Sundays.
Oct. 1–Nov. 2: 10 a.m. – 8 p.m. Mondays through Saturdays, noon – 6 p.m. Sundays. Extended hours the week of Halloween.
Where:
Galleria Dallas, 13350 Dallas Parkway (Level 3)
Tickets:
Starting at $15 for children 12 and younger, $25 for adults and kids 13 and older, available Aug 13.
More Information:
The BooMont Hotel Opening Soon at Galleria Dallas

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